Google+ has made it easier for writers to grow their audience by adding two new visibility features for Google+. First, Google integrated with Google+. Sign in with the company’s Authorship program, which automatically associates articles with a writer’s Google+ profile. This means that a writer’s information will will surface when their content appears in Search, News or other Google products.
At launch, the Google+ Sign In integration is only available for WordPress and Typepad, but should be expanding to more sites soon. In addition to growing its Authorship program, Google introduced embedded posts, a functionality that is always available on Twitter and Facebook.
~from “Website Magazine,” Nov. 2013