Never do what everyone else is doing if you want to be noticed, and in this teeming sea of self published flotsam to not be noticed means to not be read. Terri Giuliano Long, author of In Leah’s Wake, agrees with me. In my recent interview with her she states;
The secret, it seems to me, is being creative. Try to stay ahead of the curve. When everyone else is turning left, it’s time to turn right.
But how does an author do that in this mad, media rich world? Leaving buy my book links up in a chat room of authors probably won’t sell many books. There’s a whole crowd already there trying to sell their masterpiece a month ahead of you. Time to be a rebel and strike your own path… without going broke.
Here are three different opportunities I’ve found for authors and the like to promote their work uniquely and effectively. I am very familiar with each of these opportunities and have tried each of them myself except JournalJabber which I am getting line for. I recommend each one as a way to get your work out there and reach more readers.
Reach Out With Radio BlogTalkRadio is one of the fastest growing internet radio outlets and one of the best shows I know is JournalJabber. Every week the hostesses gather to discuss books and publishing trends with industry professionals. On the verge of turning one year old, this radio show is maturing and finding its niche with a rapidly growing base of listeners.
Get in on the action by sponsoring the show for a month. Forty dollars gets you a banner placed at the top of the JournalJabber page, mentions throughout the shows and sponsorship links to your product being placed in the chatroom during the live episodes and in the comments afterwards. That promotion lasts for a full month and the mentions on air as well as the links in the comments remain indefinitely to continue promoting you. That is a lot of marketing for your dollar. For more information contact Amy Eye, the hostess with the mostess, via this convenient web form.
Market It With Machinima Few things go viral on the internet like Youtube clips and to make your own movie promotion you need look no further than our own Ember Marketing. Her channel on Youtube has exploded in growth as she posts videos on gaming, commercials and trailers in a variety of styles. After some experimentation to develop her creative style she’s now ready to make movies full time.
Get in on the action in a variety of ways. For just $10 you can get your book/blog etc. a mention in one of her videos. These get posted on her regular channel which is exposed to nearly 1,400 subscribers and thousands of viewers. If you have a little more to spend and don’t want to share the spotlight you can have her create a 30 second commercial to showcase your project for $50. Your commercial would be available on her brand new Ember Spark channel for you to share. For more information contact Kira at kittykatember at gmail.com.
Borrow Some Blog Space For seven years Tarah Schaeffer helped children learn to accept themselves for who they are on the hit preschool show Sesame Street. As an adult she continues to try to promote literacy on her blog, Country Book Bumpkin as a book reviewer. Her list of reviews is growing weekly as she breaks into a rewarding new area of her life.
Get in on the action with a low-cost adspace up on Tarah’s blog. Starting at an amazing $5 a month this is a fabulous way to get your information to readers, authors and other reviewers. When an author gets reviewed we share it everywhere that will accept a hyperlink. If your ad is sitting prominently alongside that review you will get shared to. For more information contact Tarah at tlynnesch at gmail.com
There are three ways to get some original self promotion that isn’t just another buy me link with good value for your marketing monies. In a crowded online world it can be hard to be noticed so dare to be different.
My disclosure: I know each of these individuals closely and have also conducted business with each of them. I recommend each of them for their integrity, creativity and entrepreneurial spirit. I use each of their services my self.